A few days after Lil Wayne refused to properly apologize to the family of civil rights icon, Emmett Till (Google who ET was) for using his name to describe rough sex in a rap lyric, Mountain Dew has dropped him as one of their spokesperson.

The family of Emmett Till asked Lil Wayne for a public apology back in February after the remix for Future's Karate Chop leaked online containing the lyric, "I'mma beat the p***y up like Emmett Till"

Lil Wayne ignored Till's family until earlier this week when they threatened to put pressure on Mountain Dew and Weezy's other sponsors to drop him.

Lil Wayne wrote an open letter to the family but it obviously wasn't enough as Mountain Dew's parent company PepsiCo just released a statement saying; “We do not plan any additional work with Lil Wayne moving forward. His offensive reference to a revered civil rights icon does not reflect the values of our brand” and cut all ties with the rapper.